Website Creatives
The most compelling ads mean nothing without an engaging and cohesive site experience. By partnering directly with design, e-comm, and merchandising teams, I’ve mastered the art of top-to-bottom site copy—from homepage heroes and collection pages to navigation and check out. Each touchpoint is relentlessly considered, with best practices and immersive stories that turn high-intent leads into high-value loyalists.
Homepage Heroes
Crafting top-funnel experiences with three core tenets: evoke an emotion, be uniquely memorable, and begin a story that leaves readers craving more.
Tapping into those three tenets is only the beginning. To deliver the best experience possible, I ensure connectivity between ads and site, integrate timely consumer sentiments, and showcase brand differentiators in punchy, thought-provoking ways.
Product
Landing Pages
Boll & Branch:
Promise Of Softness Campaign
Created an immerse experience that proactively addressed shoppers’ top question—answered in a way that built brand trust, prioritized consumer benefits, and showcased a deep expertise to alleviate purchase anxiety.
Boll & Branch:
Never Sleep Hot Again Campaign
Capitalized on top perform paid social ads I created, hooking readers with an invitation to “Never Sleep Hot Again”. To boost CVR even more, I worked with senior design and acquisition leads to create a cohesive landing page experience—resulting in remarkably higher conversion rates that remain successful and efficient into 2025.
Influencer
Landing Pages
Influencer partnerships are more popular than ever—for good reason. Content creators are beloved forms of entertainment, and they also build trusted, reliable relationships with their followers. Viewers sense this authenticity, and feel confident in taking recommendations from a familiar and comforting voice.
A crucial part of success is the landing page experience, and I bring them to life with rich product stories and personal points of view. By sending the right talking points and scrutinizing briefs, I’m able to craft narratives that are memorable, benefit-driven, and on-brand for the business and influencer alike.
Boll & Branch
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@chrislovesjulia
Boll & Branch
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@shawnjohnson
Educational
Landing Pages
Showcasing the right copy at the right moment is crucial to a seamless customer experience. Sometimes it’s an inspirational product story, and other times it’s giving shoppers what they need to purchase with confidence—with educational pages that are clear, digestible, and hospitality forward.
