Creative Copy Manager, Editor & Storyteller
Every word evokes a feeling, and every touch deepens the connection
From brand-defining campaigns to quietly curated moments, I shape stories that make everyday products intimate parts of our world. Explore some of my recent work, and discover the difference this full-circle creative vision can make.
Inviting Shoppers To Immerse Themselves…
…With Special
Chances To Indulge…
…In Products Made To
Higher Standards…
…To Transform The
Way They Live.
About Me
Thanks for stopping by! I’m Amber, a creative copy manager with eight years of in-house writing experience. Like many of us, I followed the status quo in the beginning—and watched it underperform again and again. Shoppers and brands deserve better experiences, and I’ve built my career on dismantling played-out boundaries. Over the years, I’ve helped develop and elevate the voices of national legacy brands and rapidly growing start-ups, bringing care, creative strategy, and cheeky touches to every asset. All in the desire to push one step further.
Let’s Connect
Specialties
Campaigns
Product Launches | Category Spotlights | Promotions | Brand Initiatives
Product
Positioning | Naming | Messaging Strategy | Style Distinction
Management
Team Oversight | Feedback & Approval | Mentorship | Advocacy
Partnerships
Design | Brand | E-Comm | Acquisition | Retention | Product Development